Founded by James Jebbia in New York City in 1994, Supreme began as a small skate shop catering to the city's growing skateboarding community. The brand quickly distinguished itself through its limited releases, bold graphics, and deep connections to skate, punk, hip-hop, and street culture. Throughout the 2000s and 2010s, Supreme grew from a niche label into one of the most influential names in streetwear, pioneering the modern drop model and creating unprecedented demand through highly sought-after collaborations. Partnerships with brands such as Louis Vuitton, Nike, The North Face, and Comme des Garçons cemented its global status, while its iconic Box Logo became one of fashion's most recognizable symbols.