Founded in New York in 1967 by Ralph Lauren, the brand became one of the defining names in American fashion through its vision of timeless style, heritage, and aspirational living. What began as a necktie business quickly evolved into a global fashion empire, with Ralph Lauren pioneering the concept of lifestyle branding by selling not just clothing, but an idealized vision of Americana. Among its most influential lines is Polo Ralph Lauren, introduced in 1968, which became synonymous with classic sportswear, Ivy League influences, and the iconic Polo Pony logo. Over the decades, the brand expanded into numerous sublabels including Purple Label, Double RL (RRL), Polo Sport, Rugby Ralph Lauren, Denim & Supply Ralph Lauren, Lauren Ralph Lauren, Chaps, and Polo Jeans Co., each catering to different aspects of Ralph Lauren's vision. Today, Ralph Lauren remains one of fashion's most enduring brands, celebrated for its craftsmanship, versatility, and lasting influence on American and global fashion culture.