Founded in Milan in 1913 by Mario Prada, Prada began as a luxury leather goods house renowned for its exceptional craftsmanship and refined Italian elegance. The brand entered a transformative era when Miuccia Prada took creative control in the late 1970s, introducing an intellectual and unconventional approach that challenged traditional notions of luxury. Prada gained international recognition through its minimalist aesthetic, innovative use of materials, and ability to merge fashion with art, culture, and contemporary thought. Throughout the decades, the house has remained at the forefront of design, influencing countless trends while maintaining a distinct identity rooted in sophistication and experimentation. Alongside the main line, Prada expanded through notable ventures including Miu Miu, Luna Rossa, and Linea Rossa, each reflecting different aspects of the brand’s innovative spirit. Today, under the creative direction of Miuccia Prada and Raf Simons, Prada continues to shape the future of luxury fashion while honoring its rich heritage.